"Joon by Rimsha Shaikhani" represents more than just clothing; it’s a journey into a world of connection and warmth. Inspired by the Persian word "Joon," meaning "soul" or "life," the brand reflects the deep affection and personal touch I infuse into each design. "Joon" symbolizes the cherished relationship we have with our favorite garments—those that make us feel truly ourselves. It’s about more than fabric; it’s about creating pieces that resonate emotionally, bringing joy and comfort. By naming my brand "Joon," I wanted to ensure that every item carries a sense of personal connection and love. With each piece from "Joon by Rimsha Shaikhani," you’re not just wearing clothing; you’re embracing a labor of love and a symbol of heartfelt connection.